Mobile-first short-form for a B2B SaaS client — positioning a practice management tool for aesthetic clinics.
Content Strategist & Social Media Manager
I help Personal Brands & B2B get leads and sales through social media
With data-driven strategy, creative direction, and team leadership.
500K+
1st personal brand
Scaled from zero to 500,000+ followers across Instagram, TikTok, and YouTube.
60K
2nd brand · 37 weeks
Built my second personal brand from zero to 60,000 followers in 37 weeks.
40M+
Views & reach
Over 40 million views generated through short-form content across platforms.
100s
Social media coach
Guided hundreds of creators and entrepreneurs on content strategy and digital business.
Proof of results
What I've built
Two personal brands scaled from zero, millions of views, and viral short-form content — all data-driven.
Client work
Strategy & creative direction in action
Short-form content I've directed for clients — from content strategy and scripting to creative direction and edit management.
Educational short-form breaking down a faceless Instagram business model — hook, steps, and CTA structure.
List-style short-form covering three ways to earn online — structured for retention and engagement.
Client reviews
What clients say
100% Job Success on Upwork · 50+ happy clients
More than execution
Not your average social media manager.
I don't just post content or manage a calendar. I bring strategy, creative direction, and systems — so brands and agencies get a senior partner who solves problems, not another task on the list.
Licensed Graphic Designer
I'm a licensed Graphic Designer with years of professional experience. That background trained my eye — I guide how your message looks and communicates visually, even when I'm not the one designing.
Short-Form Specialist
I built two personal brands from zero — 500K+ and 60K in 37 weeks. I specialize in Reels, TikTok, and YouTube with a data-driven approach, not guesswork.
Team Leader
I've managed teams of editors and scriptwriters for years. Because I've done both sides — strategy and production — I can direct teams effectively without micromanaging.
Social Media & Business Coach
I've coached hundreds of creators and entrepreneurs on content strategy, digital business, and selling through social media — not just growing followers.
Digital Business Systems
I connect content strategy to revenue using tools like ClickFunnels, GoHighLevel, System.io, and ManyChat automations — so your content actually drives funnels, leads, and sales.
AI-Powered Workflow
I use AI to analyze and optimize content strategy — not to replace creative thinking. My stack includes Cursor, ChatGPT, Claude, and Google Gemini for faster research, audits, and smarter systems.
I can help you with
Strategy. Direction. Results.
For personal brands, B2B companies, and social media agencies that need senior content leadership.
📊
Content Strategy
Data-driven short-form strategy for personal brands and B2B — focused on leads, sales, and growth across Reels, TikTok, and YouTube.
🎯
Creative Direction
Briefs, frameworks, tone, and visual communication. I guide how your message is created — backed by design expertise.
👥
Team Management
Coordinating editors, scriptwriters, and creators. Clear direction, deadlines, and accountability.
✅
Review & Feedback
Quality control before anything goes live. Every piece aligned with strategy and performance goals.
📈
Analysis & Optimization
Tracking what works, scaling winners, cutting what doesn't. Monthly audits — retention, saves, shares.
🏢
Agency Support
Senior strategy and creative direction for agencies managing multiple client accounts — contract or retainer.
How I work
A system — not guesswork
The same data-driven loop I used to scale two personal brands from zero — applied to your brand or your clients.
Strategy
Content pillars, positioning, and calendar built around business goals — not trends.
Creative Direction
Briefs and frameworks so your team knows exactly what to create and why.
Review & Launch
Feedback loops and quality control before anything goes live.
Analyze & Optimize
Data audits every month. Double down on winners. Cut what doesn't convert.
About
Hey, I'm Meli.
I've spent years building and scaling personal brands — my first to 500,000+ followers, my second from zero to 60,000 in 37 weeks. Both grown through data analysis and optimization, not volume.
I've helped hundreds of entrepreneurs build digital businesses and sell through social media. Today I work with personal brands, B2B companies, and agencies — leading content strategy and creative direction so teams execute at a higher level.
I'm a licensed Graphic Designer. That background — plus years of consuming content daily — trained my eye for creative direction. I guide teams on what to create and how to communicate visually.
People I've helped
What creators & entrepreneurs say
Testimonials from hundreds of people I've coached on content strategy and digital business.
Let's work together
Book a strategy call
Whether you're a personal brand, a B2B company, or an agency — pick a time and let's see if we're a fit.